Greenfields Energy in The Sunday Times: Why Experienced Advice Matters More Than Ever
The energy market rarely stands still, but recent global events have accelerated change at a pace few businesses are prepared for.
In a recent feature in The Sunday Times, Co-Founder, Liam Conway, highlighted a critical shift that many organisations are only just beginning to feel: rising energy prices are no longer a short-term spike, and they are feeding into long-term cost projections.
As Liam noted, forward energy prices have now “shot up” in response to expectations of a prolonged conflict, with one business already facing an £89,000 increase in their 2027 energy bill. A month ago, they were facing a £60,000 saving, which highlights the pace at which things have changed.
From headline news to real business impact
It’s easy to see rising oil prices as a distant, macroeconomic issue. But the reality is far more immediate.
Energy costs are not isolated, they affect:
Manufacturing and production
Transport and logistics
Food and agriculture
Construction and materials
What starts as a geopolitical event quickly becomes a commercial pressure, impacting margins, pricing, and competitiveness.
For mid-market businesses, this exposure is even more pronounced. Energy is a fundamental part of operational risk.
The shift from short-term to structural risk
Something we are seeing firsthand is the movement in forward pricing.
Many businesses have, until now, been protected by previously secured contracts. But as Liam highlighted, the future cost of energy is now rising sharply.
This creates a different kind of challenge:
Decisions made today will shape cost bases years ahead
Timing and procurement strategy become critical
Poor advice or delayed action can lock in unnecessary cost
This is no longer about reacting to price changes — it’s about proactively managing risk.
Why getting the right advice matters
We’ve always believed that energy procurement should never be transactional.
In volatile conditions like these, businesses need:
Clear, senior-led advice
A joined-up view of risk, contracts, and supplier behaviour
Fast, decisive action when market conditions shift
Supporting businesses through uncertainty
The consequences of sustained high energy costs are only just beginning to be felt.
For many businesses, the next 12–36 months will require:
Careful contract timing
Active cost management
Ongoing market monitoring
Strategic decision-making, not reactive buying
Our role is to bring clarity to that process and help our clients make confident, informed decisions in a market that is anything but stable.
If your business is exposed to rising energy costs and you’re unsure what comes next, now is the time to act.