We’re delighted to welcome Gurbinder to Greenfields Energy Group as our new Account Director.
Gurbinder brings over 20 years of experience in the energy industry, with a background spanning operations, finance, commercial management and client relationships.
Throughout his career, he has held a range of roles, from Business Analyst to Key Account Manager, Strategic Business Development Manager and Client Relationship Manager, developing extensive knowledge of the energy sector along the way.
In his new role at Greenfields, Gurbinder will manage client accounts, provide expert advice on energy matters and ensure clients receive the high level of personal service and support that Greenfields is known for.
We caught up with Gurbinder to find out more about his career so far, what attracted him to Greenfields and his thoughts on energy procurement, client relationships and the challenges facing businesses today.
What attracted you to Greenfields Energy Group?
What attracted me to Greenfields Energy Group is the fact that it is a growing and ambitious business, expanding rapidly within the energy sector. I’m excited by the opportunity to be part of that growth and to make a meaningful contribution as the business develops. At the same time, I see it as an opportunity to expose myself to new challenges, broaden my experience, learn new things, and continue developing professionally while adding real value to the organisation.
What does your new role involve?
My role involves managing client accounts and providing professional advice on all aspects of energy. I’ll ensure client queries are resolved promptly, accounts are administered effectively, and clients receive a consistently high level of trusted service.
What are you most looking forward to?
I’m most looking forward to a new chapter and the fresh challenges and opportunities that come with it. I’m excited to learn new skills, broaden my knowledge and work with new people, while using my experience to add value. Being part of a growing business also gives me the opportunity to make a meaningful contribution while continuing to develop professionally.
Can you tell us about your career so far?
My career has been predominantly within the energy sector over 20 years, where I’ve gained broad experience across operations, finance and commercial functions. I’ve worked in Business Analyst roles, covering data analysis, process improvement, process mapping and producing reports to support business needs and informed decision making. I then progressed into commercial roles, including Key Account Manager, Strategic Business Development Manager and Client Relationship Manager. Throughout my career, supported teams and built strong client relationships. This varied experience has given me a strong combination of analytical, commercial, leadership and relationship management skills, along with a wellrounded understanding of the energy industry.
What are some of the biggest challenges businesses are facing when it comes to managing their energy today?
One of the biggest challenges is managing cost and budget certainty in a volatile energy market. Businesses also need greater visibility of their consumption, accurate data and a clear understanding of their contracts to make informed decisions and identify opportunities to reduce costs and improve efficiency.
What are some of the biggest misconceptions businesses have about buying energy?
A common misconception is that buying energy is simply about securing the lowest price. The right approach is about overall value, understanding market timing, contract structure, risk and the specific needs of the business rather than focusing solely on headline price.
In your experience, what makes a great energy strategy?
A great energy strategy starts with understanding the business, its consumption, objectives and appetite for risk. From there, it’s about combining good data, the right procurement approach and ongoing market insight to manage costs, reduce risk and make informed decisions over the longer term.
What do you think businesses should expect from a good energy broker?
A good energy broker should act as a trusted partner, providing clear and transparent advice, strong market knowledge and a proactive approach. They should understand the client’s business, manage risk and contracts effectively, and ultimately deliver value beyond simply securing a competitive price.
What are some of the biggest mistakes you've seen businesses make when managing their energy contracts?
One of the biggest mistakes is focusing solely on price rather than the overall contract, including terms, risk and timing. Businesses can also miss opportunities by leaving decisions too late or not regularly reviewing their consumption, costs and changing requirements.
What trends do you think businesses should be keeping an eye on over the next 12 months?
Businesses should continue to monitor wholesale gas and electricity market volatility, particularly the impact of global supply and geopolitical events. Equally important are rising non-commodity costs, including network, balancing and regulatory charges. Understanding the whole cost of energy, not just the commodity price, will become increasingly important when budgeting and making procurement decisions.
If you could give every business owner one piece of advice about energy procurement, what would it be?
Be proactive rather than reactive. Don’t wait until your contract is approaching renewal. Understand your consumption, start reviewing the market early and consider both wholesale prices and non-commodity costs. Having a clear procurement strategy gives you more opportunity to manage risk, control budgets and make informed decisions rather than being driven by short-term market movements.
What's one thing colleagues will quickly learn about you?
I’m approachable, positive and always happy to help and enjoy being part of a good team.
Outside of work, how do you like to spend your time?
I enjoy keeping active, spending time with family & friends
If you weren't doing this job, what do you think you'd be doing?
Something travel-related, although I’m not sure my children would let me disappear for too long!
Connect with Gurbinder!
Whether you're looking for advice on your energy contracts, want to understand your options or simply have a question about managing your business energy costs, Gurbinder would be happy to help.
Get in touch with the Greenfields Energy Group team to find out more.